LLE started as LovelyLadies EStore back in 2009 where Facebook was its medium. Being a student in a twinning program, a student Visa was required. The owners did not want to burden the family and therefore started the company and doing business via online and do meetups after classes.

With time, LLE grew and in 2016 the name changed to LovelyLadies Exquisite and opened its first physical boutique in Seria. LLE is also very active joining expos or booth events in the Belait District as well as those held in the Brunei Muara District. During the events, they received feedback from customers that a physical boutique in the capital would be more convenient for them. The couple then opens another branch in Kiulap in 2017 in the hopes of bringing the products closer to the customers.


Kepakaran kami adalah membantu para wanita yang inginkan penampilan yang menawan, trendy dan elegen agar tampil lebih konfiden dan lebih di hargai oleh masyarakat terutama sekali sang suami tidak jemu memandang seperti cinta pandang pertama.


LLE being one of the leading clothing retailer in Brunei in 2020.


  • To provide an excellent customer service for a satisfying and rewarding experience.
  • To enable Bruneians to get the first-hand on the latest fashion and trends.
  • To provide Bruneians with quality products with affordable prices.
  • To create job opportunities for those who has a positive growth mindset.


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Contact Us


LovelyLadies Exquisite Seria Branch
No. 79B, First Floor,
Jalan Bunga Melor,
Seria, KB1133

LovelyLadies Exquisite Kiulap Branch
Unit B21, Ground floor Simpang 150,
Bangunan Habza,
Kampong Kiulap, BSB, BE 1518,
Brunei Darussalam

Operating Hours

Seria: 10am – 8pm

Kiulap: 9am – 8pm


Phone Number

Seria Hotline: 8834232

Kiulap Hotline: 8859232


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